Media Kit

We’re glad you’re here — and we hope this media kit makes your job easier.

Our goal is simple: be a helpful, quick, no-drama resource as you report on forests, wood products, climate, wildfire, and the rural economies tied to them. NAFO represents the beginning of the supply chain — the cultivation and long-term stewardship of a renewable natural resource — which means we can help you connect the dots across landowners, mills, loggers, haulers, manufacturers, and policymakers. And if you’re trying to figure out who you should talk to next, we’re genuinely good at making those introductions.

Here are a few common “watch-outs” we see in forestry coverage:

1. Location matters (a lot).
   Forestry — and the pressures on forests — looks very different depending on where you are. It’s easy to accidentally conflate U.S. working forests with tropical deforestation, and audiences can make that leap too. Even within the U.S., scale and ecoregional differences make broad national or regional statements tricky. When in doubt, ask — tree people are friendly by nature.
2. Modern forestry is… modern.
   The old, extractive model is not the standard today. Contemporary forestry is science-based, regulated, and market-driven, with sustainability baked into how forests are managed and replanted over time.
3. Bring context for numbers.
   U.S. forest resources are huge, so raw figures can sound dramatic without a denominator. “10,000 acres harvested” can feel massive until you add context about the overall landscape and what that number represents. Without that frame, it can be like telling someone exactly how much the moon weighs: interesting, but hard to interpret.
4. “The timber industry” isn’t one thing.
   The forest sector isn’t a monolith. Compared with past decades, there’s relatively limited vertical integration, and today’s supply chain is made up of many independent actors: forest owners, loggers, truckers, mills, manufacturers, wholesalers, and more. Incentives differ, and “what the timber industry wants” is rarely one unified answer.

If any of this is useful — or if you’re pressure-testing a storyline and want a quick gut check — reach out anytime. We’re happy to help.

— The NAFO Comms Team